ESUVEE
Experiential & Digital
As an extension of the ESUVEE CAMPAIGN we created a 16 ft long x 10 ft tall articluated esuvee beast that travelled the country making TV appearances and stopping by high traffic sporting events and festivals, educating crowds about SUV’s high center of gravity and greater likelihood of rollover accidents. Esuvee appeared on the Today Show, the Early Show, Good Morning America, MSNBC, CNN & NPR and in articles in the Wall Street Journal, USA Today, NYTimes and the Associated Press.
We also created the Esuvee Challenge Course, an interactive game, as research showed that statistics and scare tactics were ineffective against 18-34 year old male drivers. That group being very into gaming lead to building a fun, interactive gaming experience that would deliver tactical driving tips. The site had over 400,000 unique visitors in it’s first month and was ultimately played by millions.
