AXE DEODORANT
Dry Pits Win
Dry Pits Win introduced Pitman to the world through print and digital media.
Pit Madness
Pit Madness was an extension of the Axe Pitman Campaign It was a viral game played by millions of people all trying to help Pitman manage the never-ending attention he seems to get when dry. Pitman keychains, engraved Pit trophies & lush Chia Pit prizes added further gaming incentive.
